I’ve always loved building things that people want to be part of.
Before I ever built an audience online, I was building communities in college.
My leadership experience at NC State taught me how to take an idea, give people a reason to care about it, and turn that momentum into measurable growth. Across sales, marketing, and international case competition, I've had the opportunity to lead hundreds of students, raise thousands of dollars, grow digital communities, compete internationally, and help build programs designed to last beyond my time in them.
President, Co-Founder
Nov 2024-May 2026
Vice President of Communications
Nov 2024-May 2026
Chief Marketing Officer
Nov 2024-May 2026
405+ students. One community.
As President of the largest student organization in NC State's Poole College of Management, I led a community of more than 405 active members while overseeing club operations, training programs, competition preparation, professional development, and national conference travel.
But growth only matters if people can actually access the opportunities you're creating. In 18 months, our fundraising efforts generated $15,250+, helping subsidize professional development and conference opportunities and reduce the financial barriers that can prevent students from participating.
#6 of 350 Chapters Worldwide.
At NC State AMA, I learned how powerful storytelling could be long before I started telling my own story online. I led communications strategy across Instagram, TikTok, and Facebook, using content not simply to promote events, but to make students want to be part of what we were building.
That strategy generated 31K+ Instagram reach and 292% YoY growth, while contributing to award-winning communications initiatives and NC State AMA's eventual #6 ranking among 340+ chapters worldwide.
That experience fundamentally shaped the way I think about digital community today: attention is valuable, but what you do with that attention matters more.
From Raleigh to the international stage.
I co-founded Pack Global Case Club because I wanted NC State students to have greater access to international case competition, an environment where business strategy, storytelling, teamwork, and pressure all collide.
As Chief Marketing Officer, I built the club's brand and communications strategy from the ground up. One of the projects I'm proudest of was producing a promotional video that helped secure a $50,000 NC State Foundation grant to support the program.
Then I got to represent the program myself.
I was selected to compete internationally at the BI International Case Competition in Oslo, Norway, and the International Case Competition at Maastricht, the latter bringing me to the same city I would eventually choose for the next chapter of my life.